Three years after removing its job listings feature, Facebook[1] is bringing it back to users in the U.S., focusing on helping people find local jobs in entry-level, trade, and service sectors.
Job listings, available to all users 18 years and older, can be found in a tab within the Marketplace section as well as in Groups and Pages.
Users can filter and sort jobs by category, distance, and job type. Facebook also says it will provide tailored recommendations for relevant opportunities based on users’ job browsing history. After submitting their applications, they can chat with companies via Messenger to arrange interviews.
The job listings feature initially launched[2] in 2017 in the U.S. and Canada, and then expanded to over 40 countries a year later. However, in 2022, Facebook limited its support to only the U.S. and Canada, ultimately discontinuing the feature[3] in 2023, likely due to the increasing use of LinkedIn.
Meta didn’t explain why it chose to bring back job listings now. However, it seems like it’s trying to go back to its roots and expand its purpose beyond just social networking. Back in January, Meta’s CEO Mark Zuckerberg mentioned[4] wanting to see a “return to OG Facebook” as one of his big goals this year during the Q4 earnings call. This could also be a way for Facebook to appeal to younger people who are just starting out in their careers and to draw in more Gen Z users.
Plus, by prioritizing entry-level, trade, and service industry positions, Facebook aims to differentiate itself from LinkedIn, which tends to cater to medium- and high-skilled job roles. Facebook has more than 3 billion monthly active users, while LinkedIn is catching up with over 1 billion users.
References
- ^ Facebook (about.fb.com)
- ^ initially launched (techcrunch.com)
- ^ discontinuing the feature (www.adweek.com)
- ^ mentioned (techcrunch.com)