New York mayoral candidate Zohran Mamdani speaks during a press conference announcing his “Game Over Greed” campaign urging FIFA to drop dynamic pricing on September 10, 2025, in the Bronx.New York mayoral candidate Zohran Mamdani speaks during a press conference announcing his “Game Over Greed” campaign urging FIFA to drop dynamic pricing on September 10, 2025, in the Bronx.<span class="credits">(Michael M. Santiago / Getty Images)</span>

October 10, 2025

Mamdani is right to hold FIFA accountable for fleecing its fans. But cheaper prices won’t matter if you end up in the back of an unmarked van.

New York mayoral candidate Zohran Mamdani speaks during a press conference announcing his “Game Over Greed” campaign urging FIFA to drop dynamic pricing on September 10, 2025, in the Bronx.
New York mayoral candidate Zohran Mamdani speaks during a press conference announcing his “Game Over Greed” campaign urging FIFA to drop dynamic pricing on September 10, 2025, in the Bronx.(Michael M. Santiago / Getty Images)

You can tell the world is going to hell when politicians seize the circus. That a mixed martial arts show[2] will soon take place on the White House lawn to commemorate[3] the Declaration of Independence and an autocratic buffoon’s birthday is the sign of a country in grotesque decay.

Then there is FIFA chief Gianni “Johnny Boy” Infantino playing the supplicant, flattering his new fave authoritarian—which has been humiliating to watch, in advance of the 2026 World Cup being hosted by the United States, Mexico, and Canada. Every time Johnny Boy fails to say a word about the compromised safety of international travelers or even players—including after the ICE gestapo shot a protesting pastor in the head[4] with a potent “less lethal” weapon—is a glimpse in the mind of someone who inhabits a moral sewer. To see a country that has been committing a genocide—that would be Israel—welcomed[5] into his tournament is to see just another example of Johnny Boy clapping his hands and doing a dance to an autocrat’s tune.

Enter Zohran Mamdani, who stood up and said that Johnny Boy may not care that family members of players are being disappeared from this country[6], but the people of New York do. In a recent appearance on The Guardian’s Football Weekly podcast, the leading candidate for NYC mayor—an avid soccer fan and longtime supporter of Arsenal FC of the Premier league, the top tier in English football—expressed concern that ICE will violate a sporting event that unites the world. “I have heard from so many already who are terrified of the prospect of being in public life during the World Cup,” he said. “I have long been quite troubled by how the supposed stewards of the game have opted for profit time and time again at the expense of the people that love this game.”

Whatever one’s thoughts on Mamdani at the moment, on this issue he is putting his mouth where the money is. It’s not just podcast shit talking.

In September, his campaign launched a “Game Over Greed” campaign[7] that slammed FIFA for pricing out most New Yorkers from attending the World Cup, another echo of Mamdani’s mantra that the city faces a crisis of affordability. The Game over Greed webpage eviscerates the Infantino plan to operate what’s called “dynamic pricing,” which allows FIFA to jack up ticket prices on the fly, based on demand—like when a rideshare app increases the price in bad weather. Mamdani is calling this out as a high-tech grift that allows FIFA to “raise prices, in real time, depending on how much profit they think they can make off of us.” Mamdani’s team also noted[8] that those same tickets “can then be resold on an official FIFA platform with NO price cap—yet another method of gatekeeping the game.” As if that weren’t enough, FIFA is not setting aside tickets for local residents, as it did for the three most recent World Cups.

FIFA’s call for dynamic pricing sparked immediate outrage, but so far Mamdani is the only politician trying to do something with that anger. The campaign announced that it was issuing a “demand on FIFA to put game over greed, and to end dynamic pricing, to end this idea of a resale market with no caps, and to finally put 15 percent of its tickets aside for local residents.” He also noted that in Mexico, FIFA was allowing for a resale market with a price cap.

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For a nonprofit organization, FIFA is incredibly profitable. The 2026 World Cup is on pace to become the most lucrative event in the history of sports, with a whopping $10 billion projected[9] to slide into FIFA coffers. This dwarfs the $7.5 billion that FIFA gobbled up during the four-year cycle leading to the Qatar 2022 men’s World Cup and more than doubles what the group hauled in during the cycle ahead of Russia’s 2018 tournament. Soccer historian David Goldblatt told The Nation that “FIFA is one of the most hypocritical, self-serving organizations in the world.”

He is, of course, correct. What is jarring is that Infantino now has the benefit of a US leader who is just as amoral and sleazy: Johnny is allowing Trump to use the Cup openly for his own political ends, including favors both above and certainly below the table. While oligarchs and world leaders ooze from one owner’s box to the next, the host cities below militarize even more visibly against regular people, advancing Trump’s vision of putting US urban areas under his iron heel. Mamdani’s voice is a welcome one, but what he’s calling for and calling out is insufficient. Better ticket prices and the killing of dynamic pricing, while politically very savvy, is not enough. Cheaper prices won’t matter much if you end up in the back of an unmarked van.

People of the world should gather for the greatest of all sporting events. But they should go to Mexico and Canada. Stay away from the United States. In our circus, the elephants run loose. To paraphrase Trump’s 2015 racist froth[10] about Muslim people: The world needs to stay away from the United States for their own safety, until “we can figure out what is going on.”

Dave Zirin[11]

Dave Zirin is the sports editor at The Nation. He is the author of 11 books on the politics of sports. He is also the coproducer and writer of the new documentary Behind the Shield: The Power and Politics of the NFL[12].

Jules Boykoff[13]

Jules Boykoff is a professor of political science at Pacific University in Oregon and the author of six books on the Olympic Games, most recently What Are the Olympics For?[14]

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Mustafa Tafesh and Ashraf Murad, members of the Palestine National Baseball Team, are just two of 800 athletes who have been killed during Israel’s genocide in Gaza.

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Members of Indigenous People’s Day New York City Committee held a Circle of Belonging in Columbus Circle on June 30, 2020.

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Crowds gather at Ida B. Wells Drive and Michigan Avenue in downtown Chicago, Illinois, on October 8, 2025, for an emergency rally, waving flags and holding signs to oppose ICE and National Guard presence in Chicago.

In Illinois, California, and Oregon, residents and attorneys general are pushing back against the deployment of federal troops in their cities. So far, it’s working.

Column / Sasha Abramsky[19][20]

A man stands outside the US Supreme Court as the court hears oral arguments in Chiles v. Salazar on October 7, 2025.

During a hearing this week, the court’s theocrats made it clear that they’ll vote to end a ban on conversion therapy for minors.

Elie Mystal[21]

References

  1. ^ Ad Policy (www.thenation.com)
  2. ^ martial arts show (www.espn.com)
  3. ^ commemorate (www.nytimes.com)
  4. ^ shot a protesting pastor in the head (www.democracynow.org)
  5. ^ welcomed (www.theguardian.com)
  6. ^ disappeared from this country (www.democracynow.org)
  7. ^ campaign (www.zohranfornyc.com)
  8. ^ noted (www.zohranfornyc.com)
  9. ^ projected (www.nytimes.com)
  10. ^ 2015 racist froth (www.nytimes.com)
  11. ^ Dave Zirin (www.thenation.com)
  12. ^ Behind the Shield: The Power and Politics of the NFL (behindtheshieldmovie.com)
  13. ^ Jules Boykoff (www.thenation.com)
  14. ^ What Are the Olympics For? (bristoluniversitypress.co.uk)
  15. ^ StudentNation (www.thenation.com)
  16. ^ Khadeejah Khan (www.thenation.com)
  17. ^ Joseph Lee (www.thenation.com)
  18. ^ Dean Baker (www.thenation.com)
  19. ^ Column (www.thenation.com)
  20. ^ Sasha Abramsky (www.thenation.com)
  21. ^ Elie Mystal (www.thenation.com)

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