Facebook is updating[1] how its video recommendations work, giving people more control over what appears in their feed. The company has introduced several small tools that let users manage their viewing experience and interact more easily with friends.
Faster Learning and Fresher Reels
The recommendation system now responds more quickly to personal habits. It’s designed to surface newer clips, showing more videos uploaded the same day someone is scrolling. The goal is to replace older or repetitive content with fresh material.
The algorithm also adapts to different viewing preferences. People who watch longer videos will continue to see those formats appear more often, while those who prefer short clips will see more Reels. This balance helps Facebook keep the feed active for both casual scrollers and regular video watchers.
Easier Feedback Tools
Users now have clearer options to tell Facebook what they don’t want to see. Selecting “Not Interested” on a Reel or flagging an unsuitable comment adjusts the future mix of recommendations. The Save button has also been improved, allowing users to collect favorite Reels and posts in one place. Each action helps refine how Facebook’s system responds, improving personalization over time.
Friend Bubbles and Private Chats
A new addition called friend bubbles lets people see which clips their friends liked. Small profile icons appear on Reels and Feed posts, and tapping one opens a private chat with that friend. The feature makes it simpler to start a conversation about shared interests without leaving the app.
Search Prompts Powered by AI
Facebook is adding AI-powered search suggestions to some Reels. These prompts suggest related topics or creators, helping users find more of what they enjoy without leaving the video player.
Shifting Toward a More Personal Video Space
Meta has been expanding its video tools as viewing time continues to grow. The company recently introduced areas for AI-generated clips and reported an increase in the share of longer Reels created by established users. With these updates, Facebook aims to make video viewing more personal, while keeping the social element that originally defined the platform.
Read next:
• Most Adults Back Banning Social Media for Children Under 14[2]
• Workforce Rewired: AI Drives the Fastest Occupational Shift in Modern History[3]
References
- ^ updating (about.fb.com)
- ^ Most Adults Back Banning Social Media for Children Under 14 (www.digitalinformationworld.com)
- ^ Workforce Rewired: AI Drives the Fastest Occupational Shift in Modern History (www.digitalinformationworld.com)