OpenAI has introduced new features[1] that let users interact with apps directly within ChatGPT. The platform now supports services including Spotify, Canva, Zillow, Figma and Coursera. Users can perform tasks such as creating playlists, generating graphics, searching real estate listings, and accessing online courses without leaving the chat interface.

How the App Integrations Work

The integrations operate through a new software development kit (SDK). Developers can start building apps for ChatGPT immediately. Later this year, OpenAI will accept app submissions for review and publication. The company has set design guidelines that focus on usefulness, trustworthiness, and consistency. Apps primarily serving ads, long-form content, or complex workflows are not allowed.

Users interact with apps in natural language. Spotify can generate playlists or suggest podcasts based on user preferences. Canva can create presentations, posters, or social media graphics directly from ChatGPT prompts. Zillow displays interactive maps of real estate listings. Expedia and Booking.com allow users to plan trips and refine search results within the conversation.

App Directory and Expansion

OpenAI has also launched a directory for browsing available apps. Apps meeting higher standards of design and functionality will be highlighted. The company plans to add more services in the coming months, including Uber, Target, DoorDash, Peloton, Tripadvisor, and AllTrails. At present, the integrations are available outside the European Union.

Potential Impact

The new features extend ChatGPT’s capabilities beyond text responses. Users can now complete practical tasks within a single chat environment. OpenAI’s integration also introduces potential monetization options through commerce functionality, allowing developers to sell products or services directly in ChatGPT.

With weekly usage exceeding 800 million, these app integrations could change how users interact with AI chatbots. The system blends conversational AI with functional tools, creating a more interactive platform for productivity, entertainment, and learning.

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