Joanna Goddard 2025

For more than a decade, my everyday uniform has almost always included pieces from the French brand Sézane[1] (like, their chore coat[2], comfy jeans[3] and trusty sneakers[4]). So, this weekend I was excited to visit their new store[5] in Williamsburg, Brooklyn…

Sézane's New Brooklyn Store

As we walked in, we were greeted with croissants and lemonade.

Sézane's New Brooklyn Store

The bright space was filled with a wall of colorful knits[6]

Sézane's New Brooklyn Store

beautiful browns[7] for fall…

Sézane's New Brooklyn Store

…and cool patent boots[8].

Sézane's New Brooklyn Store

The Sézane staff was wonderful, helping everyone find sizes and playing around with styling. Many of them are French, and I loved hearing the different regional accents.

Sézane's New Brooklyn Store

I tried on the softest hoodie sweater[9] with ’70s trousers[10] and double-strap heels[11]

Sézane's New Brooklyn Store

…and how gorgeous is their bucket bag[12] in the chocolate croc print?

Sézane's New Brooklyn Store

Suddenly, a sweet scent came wafting into the store, and I realized that Sézane was making crêpes outside for passersby. You could choose either Nutella or sugar and lemon. (Which would you pick? I went with the latter.)

Joanna Goddard

Next, I tried on their iconic trench[13] — which comes in 12 colors[14], including gingham[15] — over a Peter Pan collar shirt[16] and wide-leg jeans[17].

Sézane's New Brooklyn Store

Finally, we said goodbye to their lovely team — how beautiful is that plaid coat with a removable scarf[18]?! — and promised we’d be back soon.

A few more pretty pieces…

What would you wear? What crêpe would you get? Thank you so much, Sézane, and welcome to Brooklyn[19]!

(Photos by Sylvie Rosokoff[20] for Cup of Jo. In the top photo, I’m wearing an alpaca jumper[21], Le Crop jeans[22], and white sneakers[23]. This post is sponsored by Sezane[24]. Thank you for supporting the brands that have supported Cup of Jo for years.)

References

  1. ^ Sézane (lb.affilae.com)
  2. ^ chore coat (lb.affilae.com)
  3. ^ comfy jeans (lb.affilae.com)
  4. ^ trusty sneakers (lb.affilae.com)
  5. ^ new store (lb.affilae.com)
  6. ^ colorful knits (lb.affilae.com)
  7. ^ beautiful browns (lb.affilae.com)
  8. ^ patent boots (lb.affilae.com)
  9. ^ hoodie sweater (lb.affilae.com)
  10. ^ ’70s trousers (lb.affilae.com)
  11. ^ double-strap heels (lb.affilae.com)
  12. ^ their bucket bag (lb.affilae.com)
  13. ^ iconic trench (lb.affilae.com)
  14. ^ 12 colors (lb.affilae.com)
  15. ^ gingham (lb.affilae.com)
  16. ^ a Peter Pan collar shirt (lb.affilae.com)
  17. ^ wide-leg jeans (lb.affilae.com)
  18. ^ plaid coat with a removable scarf (lb.affilae.com)
  19. ^ Brooklyn (lb.affilae.com)
  20. ^ Sylvie Rosokoff (sylviethecamera.com)
  21. ^ an alpaca jumper (lb.affilae.com)
  22. ^ Le Crop jeans (lb.affilae.com)
  23. ^ white sneakers (lb.affilae.com)
  24. ^ Sezane (lb.affilae.com)
  25. ^ 24 COMMENTS (cupofjo.com)

By admin