One year ago, Stellantis[1] announced plans to add an electrified 4xe plug-in hybrid Jeep Gladiator to North America by the end of 2025. The electrified Jeep Gladiator never made it into production.
The automaker will no longer include an electrified Gladiator in its Jeep lineup as it reassesses its product strategy, the company told TechCrunch in an emailed statement. The company cited changing customer preferences as a primary driver of its decision.
“The Jeep Gladiator carries its rugged styling and authentic design into 2026 while adding incredible new content straight from the factory,” the statement reads. “It will continue to serve as the industry’s only open-air pickup truck, combining legendary Jeep 4×4 capability with exceptional everyday versatility. As customers’ propulsion preferences for battery-electric trucks continue to evolve, Stellantis is reassessing its product strategy and will no longer include an electrified Gladiator variant in the Jeep lineup. The Jeep brand has already begun reinvesting funding to ensure the long-term growth of the Jeep Gladiator and will introduce even more customer-requested factory features, customization, and additional powertrain options in the near future.”
The Gladiator is the latest electrified vehicle hopeful to get the axe. Last week, Stellantis said it would no longer develop a battery-electric full-size pickup under its Ram brand, a vehicle that was supposed to be part of the automaker’s U.S. product offensive to sell more than 25 all-new BEVs[2] by the end of the decade.
Stellantis cited low demand for full-size battery-electric trucks as the primary reason. The automaker will instead pursue an extended-range truck that gets an estimated 690 miles of range through a novel — but not unheard of — approach of combining a battery with a gas generator.
References
- ^ Stellantis (techcrunch.com)
- ^ 25 all-new BEVs (techcrunch.com)