
Hyundai is gearing up to reintroduce the 6th-generation Elantra with a 2.0-liter petrol engine in Pakistan, industry insiders revealed. The model, once discontinued in favor of the 7th-generation Elantra hybrid, is set to make a comeback as part of a dual-strategy lineup targeting different customer needs.
The 6th-generation Elantra was earlier offered in Pakistan with a 2.0L petrol engine but was discontinued on October 25, 2024, when Hyundai introduced the 7th-generation Elantra hybrid. While the newer hybrid remains on sale, Hyundai now plans to reintroduce the older generation to balance its lineup and cater to diverse buyer preferences.
Industry sources, including auto analyst Suneel Munj on PakWheels, revealed that the decision is influenced by the continued success of the 6th-gen Elantra in several international markets. Hyundai sees Pakistan as a viable market for both petrol and hybrid sedans, with the comeback designed to fill the price gap and strengthen the brand’s position against competitors.
The comeback is aimed at filling the price gap in the sedan segment, where petrol-powered vehicles still hold strong demand. The 6th-gen Elantra will directly compete with Toyota Corolla and Honda City Aspire, two of Pakistan’s most popular sedans.
Hyundai’s Parallel Strategy
No. | Model | Engine Type | Target Buyers |
1 | 6th Gen Hyundai Elantra | 2.0L Petrol (ICE) | Customers preferring conventional petrol sedans |
2 | 7th Gen Hyundai Elantra Hybrid | Hybrid Powertrain | Buyers seeking eco-friendly, premium sedans |
Hyundai’s move reflects a calculated strategy to cater to both traditional petrol users and hybrid-focused customers. By reintroducing the 6th-gen Elantra, the company aims to capture a wider share of Pakistan’s sedan market.
An auto industry analyst remarked, “The return of the 6th-gen Elantra could be a smart play, giving buyers more choice and creating pressure on Toyota and Honda in the petrol sedan space.”
The big question now: will Pakistani buyers welcome the older-generation Elantra again, or lean more toward hybrids in the future?