eBay announced[1] on Monday that it’s acquiring Tise, a social marketplace for second-hand fashion and interior design items. The financial terms of the deal were not disclosed.
eBay says the Oslo, Norway-based company’s platform will open the door to a community of Gen Z and millennial customers. The company also says Tise’s community features, such as the ability to follow sellers, like and comment on listings, and receive personalized product recommendations, along with its focus on current inventory, will enhance eBay’s consumer-to-consumer experience.
Tise was the first company to receive an investment from eBay Ventures in 2022.
“This acquisition is a natural next step in our investment in Tise, which will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation,” said Oliver Klinck, VP, GM Global Markets Success & C2C at eBay, in a press release[2]. “With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings, and more deeply connect with the next generation of enthusiasts.”
eBay’s acquisition of Tise indicates that it’s looking to modernize its platform to attract younger shoppers, expand its social commerce tools, and build a stronger presence in the sustainable retail market.
The deal is expected to close by the end of the fourth quarter of 2025. Closing is subject to customary conditions.
“At Tise, we’ve always believed that making resale fun, easy and inspiring is key to a more sustainable world,” said Eirik Frøyland Rime, CEO and co-founder of Tise, in a statement. “eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.”
Founded in 2014, Tise has raised $45 million in funding, according to market intelligence platform Tracxn[3].