Vivo has named Atif Aslam as the brand ambassador for its upcoming V series in Pakistan. The singer’s popularity and strong influence match the V series’ focus on design, performance, and premium style.
The collaboration builds momentum ahead of the vivo V60[1] launch. The smartphone comes with a ZEISS-powered portrait camera system, featuring a 50MP main lens and 2160p video support. It also features a 6.77-inch AMOLED display with a 1080 x 2392 resolution and a density of ~388 ppi.
The device runs on the Snapdragon 7 Gen 4 chipset. Storage options range from 128GB/8GB RAM to 512GB/16GB RAM, offering flexibility for different users. Powering the phone is a 6,500 mAh battery with 90W FlashCharge, the largest battery in vivo’s lineup.
Mr. Muhammad Zohair Chohan, Director of Brand Strategy at vivo, said Atif Aslam’s energy and journey mirror the company’s values of innovation and empowerment.
Atif Aslam shared his excitement, saying the partnership reflects his belief in evolving with style and inspiring the youth.
With this announcement, vivo strengthens its connection with young Pakistani consumers, positioning the V60 as a major upcoming release.