Following the highly anticipated iPhone 17 series launch on September 9, 2025, Apple Design has directly responded to Samsung US after the tech giant trolled the new devices on social media. Samsung’s campaign, under the hashtag #iCant, targeted Apple’s latest features, including camera upgrades, live translation, and Sleep Score, attempting to steal attention from Apple’s unveiling.
Apple Design took to X to highlight the iPhone 17 Pro[1] Max’s standout features, calling it “the best phone in the world” and listing advantages over competitors. According to Apple, the iPhone 17 Pro Max leads in console-level gaming, video performance, battery life with 5088 mAh optimized for iOS, fastest processing speed, smooth user experience, Face ID security, superior app quality, landscape photography without rotating the phone, unibody build strength, Dynamic Island, and an ecosystem of accessories.
The response underscores Apple’s confidence in its hardware, software, and ecosystem, while also rallying fans who previously defended the launch against Samsung’s social media digs. This digital rivalry, which began when Samsung mocked Apple’s features and hardware upgrades, has evolved into a public marketing duel, emphasizing the growing role of online engagement in tech brand competition.
Apple fans quickly supported the post, reinforcing arguments that megapixels alone don’t define camera quality, and highlighting areas where Samsung has historically copied or abandoned features it once criticized. The exchange reflects the ongoing pattern: Apple releases products, Samsung responds with shade, and the public becomes a vocal part of the conversation.
The clash between Apple and Samsung this year demonstrates how tech launches are no longer just about products they are also major social media events that test brand loyalty, feature perception, and marketing strategies.
References
- ^ iPhone 17 Pro (www.techjuice.pk)