HBL P@SHA’s Annual ICT Awards have been playing a strong, catalytic role in driving innovation and growth for the past 20 years in Pakistan by recognizing the leaders in the IT industry, as the IT industry, spearheaded by P@SHA, is in a unique position to uplift the entire country out of the economic challenges.
P@SHA, the apex trade body of the IT and IT-enabled Services (ITeS) industry, is conducting the 21st annual HBL P@SHA ICT awards on September 19th this year; and, through a detailed process of evaluation by a jury of world-renowned members, will cover 10 core categories along with 41 sub and cross categories, which will include startups, ecommerce companies and large exporters in the IT industry, along with recognizing innovations and excellence in several business verticals.
It is pertinent to note that Ms. Shaza Fatima Khawaja, Federal Minister for IT and Telecom (MoITT), has graciously accepted to honor the top performers as the Chief Guest.
Chairman P@SHA, Mr. Sajjad Mustafa Syed, apprised that these awards are free to apply for and no fee is charged. That is the reason why companies, small or large, exporters, investors, new or established industry players, students, and women entrepreneurs are all welcome to apply to the relevant categories, he added.
HBL P@SHA ICT Awards are not only the most prestigious IT & tech awards of Pakistan, but they also provide a gateway to international recognition and promotion.
The winners and runner-ups will consequently be participating in the Asia-Pacific ICT Alliance (APICTA) Awards 2025, scheduled to be held in Taiwan, to showcase their talent and compete on an international platform. P@SHA has been regularly featured in APICTA Awards over the last decade, with 10 APICTA Awards bagged in 2024, and that made Pakistan one of the top 5 countries in IT talent & achievements.
It is pertinent to note that the IT industry exports have been posting growth in double digits consecutively in the last few years and have soared from approximately $1.4 billion in FY20 to $3.8 billion in FY25.
However, the vision of the Prime Minister and SIFC is to achieve $15 billion in IT exports by FY30, which requires major facilitative taxation measures, entailing a consistent & well-defined taxation regime for the IT industry for the next 10 years, easing of foreign exchange regulations for IT companies, and predictable macroeconomic and investment policies.