What’s the Infamous Ye and Jeffree Star Connection? Why Is the Dead Rumor Alive Again?

Celebrity gossip thrives on whispers and wild speculation. Back in 2021, a rumor linked rapper Ye and YouTube star Jeffree Star, but was swiftly dismissed after Star categorically denied it. However, in April 2025, a cryptic makeup mogul’s cryptic tweet reignited the chatter, sending fans into a frenzy over a story that suddenly felt fresh again. Ye’s comeback this time transformed more into a YouTube Rewind than a confirmed track list.

Sometimes, a single tweet is all it takes to stir up old tales anew, especially when tied to two of the internet’s most parallely inclined enigmas. 

When a wink lights the fire: Jeffree Star’s Ye nod that made fans rethink everything

A notorious 2021 rumor started by TikTok influencer Ava Louise claiming Ye was involved with a “very famous male beauty guru.” is what had started it all. Fast forward to April 2025, Jeffree Star tweeted, “Ok f—- it.. The rumors were true,” stirring back to life the speculations online. The sly comment came shortly after Ye released ‘Cousins’, a revealing track about his troubled past. Yet, this nod was ambiguous and did not confirm anything, leaving fans wondering if the rumored romance was genuine or just a celebrity tease.

The rumor began in early 2021 when Ava Louise claimed Kanye West, recently christened Ye was involved with a “very famous male beauty guru,” widely believed to be Jeffree Star due to Wyoming ties and lyrical hints. Star swiftly denied the rumor in a video titled Addressing The Kanye Situation, calling it “weird” and “stupid,” and stressed they had never met. Despite denials, the rumor persisted. The 2025 tweet reignited gossip without new evidence, making it more social media spectacle than established truth.^[1][2]

Art may perish as time goes on, but rarely does a gossip with no ties to the truth. 

Old rumors, new drama: How a 2021 Star x Ye gossip exploded back onto the scene

Jeffree Star had consistently denied the rumor in multiple videos and interviews after the TikTok incident. He attributed the rumor largely to geographic proximity, both having homes in Wyoming and Hidden Hills, California, though they live six hours apart. Star has joked about the rumors, saying he prefers very tall men and calling the gossip “hilarious.” The provocative 2025 tweet stirred fresh speculation, yet no official confirmation or credible proof has emerged.

Ultimately, the Ye-Jeffree Star rumor demonstrates how celebrity gossip thrives on speculation and cryptic social media posts. Despite firm denials and no evidence, the story persists, fueled by fan curiosity and viral moments. It reminds us that in today’s online culture, some rumors never die; they only evolve and come back around. Whether fact or playful myth, this saga highlights the powerful mix of celebrity, mystery, and speculation.

What do you think of this situation that has brought back the never-been-together polar of the showbiz industry? Let us know in the comments below.