Overview
YouTube AI Filter Controversy, also known as YouTube Shorts AI Sharpening Backlash or YouTube AI Upscaling Filter Controversy, refers to a wave of backlash aimed at YouTube[1] in mid-to-late 2025 after it rolled out an update that automatically applied an AI filter to Shorts videos without telling creators and without their consent. Complaints about the AI filter included that it looked similar to deepfakes[2] and added weird-looking smoothing effects to people’s content, including art or faces. Some pushed back against the complaints and speculated it was merely a sharpening effect or upscaling tool intended to improve low-resolution videos. As word spread of the contentious AI feature in August and September 2025, numerous users on various platforms spoke out against it, with some threatening to remove their content from YouTube and others theorizing it was intended to make viewers more comfortable and complacent with AI-generated content. YouTube later admitted that it was running an experiment with Shorts that supposedly used “machine learning” to apply a sharpening filter to the videos, eventually allowing users to opt out of the AI edits.
Background
It’s unknown exactly when YouTube quietly rolled out the AI upscaling filter or tool across YouTube Shorts, but discussions and posts about it began appearing as early as late June 2025, garnering significant attention in August 2025 alongside complaints about the platform’s new AI dubbing translation tool.
The earliest known post focusing on YouTube’s AI filter appeared on June 27th, 2025, when Redditor Ulincsys made a post, titled “YouTube Shorts are almost certainly being AI upscaled,” to the /r/youtube subreddit. In their post, the Redditor claimed they were having the issue for several days and that their Shorts looked “smeary,” similar to an oil effect being applied to them.
The Reddit post went on to include various examples of the purported AI upscaling effect, including examples from a Hank Green (part of the Vlogbrothers[3] and brother of John Green[4]) video.
Additionally, in the post, they included two screenshots of the same YouTube Short from Hank Green that they claimed showed the site upscaling it roughly 12 hours later.
Redditor[5] Ulincsys’s post discussing the AI upscaling filter on June 27th received over 200 upvotes and 50 comments in two months.
Online Reactions
Discourse[6] about the YouTube Shorts AI filter continued spreading online over the following months as more people became aware of it, significantly garnering more attention in mid-to-late August 2025.
One of the earliest viral posts discussing the AI filter came from YouTuber Rhett Shull on August 14th, 2025, who uploaded a video, titled “YouTube Is Using AI to Alter Content (and not telling us),” highlighting it and claiming the site was secretly applying it to his own content, as well as others. In two weeks, the video received over 1 million views, 65,000 likes and 14,000 comments.
The description on the video reads:
Is YouTube secretly applying an AI filter to Shorts without telling creators? I recently noticed my videos looked strange and smeary on YouTube compared to Instagram[7], almost like a cheap deep fake. In this video, I investigate what’s going on and why I believe it’s a massive problem for everyone on this platform.
On August 18th, the YouTube channel TechLinked then covered the controversy in a segment of its video, receiving over 414,000 views, 26,000 likes and 1,500 comments in two weeks.
On August 20th, 2025, YouTube’s official X / Twitter account @TeamYouTube responded to a tweet from user @earthklaans about the controversy, stating it was “an experiment to improve video quality with traditional machine learning – not GenAI.”
The tweet, which garnered over 460,000 views, 100 likes and 140 replies in two weeks, also included a tweet from the YouTube Liaison (@YouTubeInsider) X account, which read:
No GenAI, no upscaling. We’re running an experiment on select YouTube Shorts that uses traditional machine learning technology to unblur, denoise, and improve clarity in videos during processing (similar to what a modern smartphone does when you record a video). YouTube is always working on ways to provide the best video quality and experience possible, and will continue to take creator and viewer feedback into consideration as we iterate and improve on these features.
In the following days, the controversy then began garnering media coverage, including articles from The Atlantic and BBC.
On August 22nd, 2025, X user @JamrockHobo tweeted an example showcasing their artwork from YouTube Shorts with the original compared to the version with the AI filter, receiving over 104,000 views, 5,000 likes and 370 retweets in two weeks.
Developments
YouTube Offers Opt-Out
Following the surge of backlash about the AI feature on Shorts content in late August 2025, YouTube, on its @YouTubeInsider X account, stated that it heard the feedback and were “working on an opt-out.” The tweet garnered over 170,000 views, 520 likes and 140 replies in nine days.
