ROX, the next-generation lifestyle app by Jazz, Pakistan’s leading digital operator, has announced two landmark partnerships designed to energize Pakistan’s youth culture. By joining forces with Smurfs Football Academy, premier sports institute, and Club 432, Karachi’s leading creative arts hub, ROX is merging sports, arts, and technology into a unified youth lifestyle experience.
Through its collaboration with Smurfs Football Academy, ROX will introduce Liga Smurfia, a nationwide youth football tournament that will provide young athletes with structured opportunities to compete, develop their skills, and showcase their talent. Registration, match schedules, and event engagement will be managed seamlessly via the ROX app, which will also offer exclusive discounts to participants and supporters.
The tournament will be promoted through billboards in major cities, with live match coverage streamed on Tamasha, bringing football closer to mainstream youth culture across Pakistan. At the same time, the partnership with Club 432 will strengthen Karachi’s creative and artistic landscape by giving ROX users exclusive access to an exciting calendar of live performances, creative productions, and cultural showcases.
All event ticketing will be available exclusively through the ROX app, positioning it as the go-to digital gateway for premium artistic and entertainment experiences in the city.
Commenting on these partnerships, Ali Fahd, Head of Jazz Lifestyle Ventures, said: “ROX has always been about more than a network; it’s a lifestyle that connects young people with their passions. By bringing together the worlds of football and arts, we are creating an ecosystem that inspires creativity, fuels ambition, and builds communities where youth culture truly thrives.”
Since its launch, ROX has gone beyond traditional connectivity by integrating mobile management, exclusive offers, entertainment, and social features into one seamless platform. These collaborations highlight ROX’s commitment to empower young people by creating platforms where their creativity can flourish, whether on the field or on stage.