About
The Cracker Barrel New Logo Change, also known as the Cracker Barrel 2025 Rebrand, refers to the Southern chain restaurant brand Cracker Barrel changing its logo to a sleeker, minimalist design in late August 2025, notably removing the old man sitting with a barrel on the left side. It followed the Oversimplified Logo trend in advertising and branding. The logo change sparked memes and viral discourse on social media sites like Twitter / X and Reddit, among other sites. Some internet users blamed Cracker Barrel’s CEO, Julie Felss Masino, who took the position in November 2023, for the controversial change.
Origin
On August 20th, 2025, Cracker Barrel unveiled a new logo, which notably removed the man and barrel and simplified the design into a minimalist look. The comparison between the previous logo and the new logo was shared by X user @FatKidDeals on August 20th, gaining over 943,000 views in a few hours (shown below).
A few weeks before the logo change, on August 2nd, X user @CoachDuggs tweeted a video of the inside of a Cracker Barrel restaurant that had been renovated in line with the 2025 rebrand. He captioned the video, “At a remodeled Cracker Barrel. I hate it,” gaining over 8.1 million views and 8,400 likes in three weeks (shown below).
At a remodeled Cracker Barrel. I hate it. pic.twitter.com/B5AqjRpff1
— Coach Duggs (@CoachDuggs) August 3, 2025
Spread
On August 20th, 2025, viral posts about the Cracker Barrel Logo Change persisted. For instance, on that day, the X account @Dexerto tweeted about the logo rebrand, gaining over 13,000 likes in a few hours.
Also on August 20th, X user @TheOnlyDSC tweeted, “New Cracker Barrel logo is considerably uglier,” captioning a four-panel meme comparing the Buttaface Contest Girl Stacy and actress Zendaya. The post gained over 270 likes in a few hours (shown below).
On that same day, X user @GabTheGem quote-tweeted a post about the logo change, writing, “Now why would they remove the cracker & the barrel?” gaining over 52,000 likes in a few hours (shown below).
On August 20th, 2025, X user @alexbruesewitz quote-tweeted user and political commentator @BennyJohnson, attaching an image of Cracker Barrel’s CEO, Julie Felss Masino, and claiming that she was “as woke as they come,” and was “destroying a once great American brand.” The post received over 6,200 likes in a few hours (shown below).
Also on August 20th, Redditor Upbeat_Revolution316 shared the news to the /r/logodesign subreddit, gaining over 470 upvotes in a few hours (shown below).
Various Examples
