About
Jamie Lee Curtis Freakier Friday Ad Milkers refers to memes and posts about actress Jamie Lee Curtis’s breasts in a mid-August 2025 TikTok advert for the Freaky Friday sequel Freakier Friday in which Curtis is seen wearing a low-cut grey top that shows her large chest. The video was originally shared on the Disney Studios TikTok account (@disneystudios). It later went viral and generated reactions on Instagram, Twitter / X and Reddit, where Curtis’s look was likened to the slang terms MILF and Mommy Milkers. Discourse also spread about Disney using Jamie Lee Curtis to thirst trap viewers into seeing the upcoming Freakier Friday film.
Origin
On August 16th, 2025, the TikTok account of @disneystudios posted a video that was described as “A special message from Jamie Lee Curtis,” regarding her upcoming film Freakier Friday, a part of the Freaky Friday film franchise. The video starts with Curtis speaking to the viewer, seen wearing a low-cut grey top. The video received over 684,700 likes in two days (shown below).
@disneystudios A special message from Jamie Lee Curtis 💜💚 Experience Freakier Friday now playing in theaters. Get tickets. Link in bio.
♬ original sound – Disney Studios
Spread
Top comments on the August 16th, 2025, TikTok video commented on Jamie Lee Curtis’s chest, such as one from TikToker @theaaronpaul, who wrote, “I was not familiar with your game before, Jamie Lee Curtis,” roughly following the Shaquille O’Neal quote and meme I Owe You an Apology. I Wasn’t Really Familiar With Your Game, receiving over 55,400 likes in a day.
That same day, X user @Andrew__Boley tweeted a screenshot from the TikTok video of Jamie Lee Curtis, captioned, “Bruv.” Over two days, the tweet received over 32,000 likes (shown below).
Also on August 16th, X user @PimpMasterYoda1 tweeted a screenshot of Curtis in the advert next to a photo of a woman looking scared of breasts pressed up against a car window, captioned, “Where in the hell was Jamie Lee Curtis hiding those things all this time?” The tweet received over 22,000 likes in two days (shown below).
On August 17th, 2025, X user @SomaKazima2 tweeted, “Why would Disney post that 💀💀💀💀💀,” attaching a screen-recording of the original TikTok video’s comment section, showing multiple comments about Curtis’s chest like several uses of the Rowley Looking Down GIF. The tweet received over 136,000 likes in a day (shown below).
Why would Disney post that 💀💀💀💀💀 pic.twitter.com/d8lE0da1kc
— Ichigo Niggasake (@SomaKazima2) August 17, 2025
Also on August 17th, Redditor SpiritualWindow3855 shared a post to the /r/shittymoviedetails subreddit, writing, “Disney is flooding social media with Jamie Lee Curtis thirst traps: this is a uh… reference… to the umm… how the… hmm,” gaining over 13,000 upvotes in a day (shown below).
Later on August 17th, 2025, TikToker @awsma_48 posted an animation meme that joked about “That Freakier Friday ad with Jamie Lee Curtis,” gaining over 99,000 likes in a day (shown below).
@awsma_48 Caught me off guard when I stumbled across it on the fyp #freakierfriday #freakyfriday #jamieleecurtis #meme #fypシ ♬ original sound – 💩
Various Examples
@porchesmedia The Jamie Lee Curtis Video #jamieleecurtis #freakierfriday #fyp #fypシ #lindsaylohan ♬ Dust Collector – ybg lucas
@rowdyroddytyler How have we all been sleeping on Ms. Curtis this whole time?? #fyp #foryou #comedy ♬ 30 Minutes of Silence – Silenzio