Millie Bobby Brown Channels Hailey Bieber With Her Own Take On the Lip Gloss Phone Case Trend

Hailey Bieber once merged fashion with function in a way only she could. Her viral lip gloss phone case, equal parts chic and practical, transformed from a quirky accessory into a global obsession with minimal effort, as fans rushed to snag one for themselves by hook or by crook. The buzz around the product has only grown stronger since its debut in early 2024, cementing it as one of the standout style statements of the contemporary era. Riding that wave, Millie Bobby Brown recently unveiled her own take on it, bringing a fresh energy to the phenomenon.

Millie Bobby Brown pays tribute to Hailey Bieber as she crafts her own dramatic twist on the viral Rhode phone cases.

Hailey Bieber’s beauty trend gets Millie Bobby Brown’s remix

On August 16, Millie Bobby Brown sparked Instagram buzz with a playful mirror video that instantly drew thousands of viewers’ attention. In the clip, the Stranger Things star fastened her Florence by Mills lip gloss to her phone case using nothing but a rubber band, cheekily captioning it “@haileybieber did it first.” While the moment appeared as if Brown was simply in the mood for some fun, chatter about a possible product launch by her also ignited, given that she has been expanding her fashion and beauty line like never before of late.

While only time will tell if Millie Bobby Brown will launch a Florence phone case inspired by Rhode or not, it is worth noting that Hailey Bieber’s brand was recently acquired by e.l.f. Beauty for $1 billion, making it one of the priciest brand acquisitions of recent times. The deal, for the record, does not strip Bieber of control on her brand; she remains founder and now also serves as chief creative officer and head of innovation. As for the viral Rhode phone cases, Brown was not the first to acknowledge them. Justin Bieber did so as well, making the sound of the actress’ post.

Hailey Bieber’s lip gloss phone case got the ultimate spotlight as Justin Bieber worked it into lyrics while praising his wife.

From trend to tune: Rhode phone cases are more influential than one might think

Justin Bieber wore his heart on his sleeve on his new album ‘SWAG,’ with several tracks dedicated to Hailey Bieber. One of the most talked about was ‘Go Baby,’ a full-blown tribute to his wife. On the track, Justin Bieber proudly croons, “That’s my baby, she’s iconic, iPhone case, lip gloss on it,” playfully nodding to Hailey Bieber’s viral beauty trend while praising her influence and strength, turning a simple product into a symbol of admiration.

The release of ‘Go Baby’ notably came at a pivotal moment in Justin and Hailey Bieber’s relationship. Just weeks before the song, the singer faced criticism from fans who accused him of not being supportive enough of his wife’s Vogue cover. In a since-deleted Instagram post, the ‘Peaches’ hitmaker admitted his hurtful past reaction, confessing he sure did once challenge his wife’s potential. Well, with the past being in the past and Hailey Bieber acting as both her husband and Millie Bobby Brown’s muse, one thing is certain: her grip on pop culture is undeniable, and part of it surely is because of her constant creative innovation, like the lip gloss phone case.

What do you think of Millie Bobby Brown dropping a video nodding to Hailey Bieber’s lip gloss phone case trend? Let us know in the comments below!