TheCoach360 founded by Muhammad Burhan Mirza, is on a mission to empower the youth with its purpose driven initiatives. The recent ones being SONY x TheCoach360 Masterclass and the newly launched Goal Diggers series on Myco featuring Karachi United’s Women’s team players and their journeys.
Backing this inspiring initiative is TheCoach360, the coaching and mentorship platform which serves as the official sponsor for KUWFC. TheCoach360’s support goes beyond financing: it includes leadership training, sports gear, and team-building exercises aimed at fostering unity and confidence among players.
A compelling video series called ‘Goal Diggers’ that goes beyond the soccer field to uncover the personal journeys of six Karachi United women footballers. Each episode consists of stories of grit, ambition, and resilience, illustrating how these athletes are rewriting what it means to be a girl playing football in Pakistan.
“My family told me to leave this career because they said there’s no future in football in Pakistan, especially for girls because it’s a heavily male dominant sport” said Aqsa Muhammad, midfielder at Karachi United Women’s team.
“Unconventional careers demand courage—and for too long, women have walked those roads without a net beneath them. The Coach360 is that net and that lift—a place where ambition meets support, and dreams find the freedom to grow without fear.” said Muhammad Burhan Mirza, Co-Founder, The Coach360
The Coach360 is all about inspiring people to pursue their passion of following unconventional career paths. Whether you are an aspiring football player, film maker or a digital marketer, there’s something for everyone. The Coach360’s goes beyond financing: it includes leadership training, sports gear, and team-building exercises aimed at fostering unity and confidence among players.
Eight players from Karachi United Women’s team are also currently enrolled in Skills360 courses, under TheCoach360’s umbrella. This ensures that they gain valuable professional skills to complement their athletic excellence.
Through The Coach360’s dedicated efforts to uplift standards, these players are not only enhancing their game-day performance but also building the knowledge and capabilities to thrive in their personal and professional lives. This partnership stands as a model for how sports and education can work hand-in-hand to create well-rounded, future-ready athletes.
“I had to hide my kit and I couldn’t come in front of my family wearing the kit (since it had shorts), I told them I was going to tuition while I used to secretly go out and play football” said Khadijah Wali Muhammad, Defender at Karachi United Women’s Team. Another reason why such initiatives are super important is because it spotlights strong female role models who are breaking stereotypes and inspiring future generations.
Additionally, through digital storytelling via Myco, it brings much-needed visibility to women’s football across Pakistan, amplifying its reach and impact for uplifting communities both on and off the pitch. As the series rolls out, it presents a timely fusion of sport, mentorship, and storytelling. You can watch the episodes here.