In a landmark achievement, Synergy Group, Pakistan’s premier integrated marketing conglomerate, emerged as the standout victor at the Dragons of Pakistan 2025 Awards, claiming an extraordinary 15 accolades across various categories. This performance places Synergy Group among the competition’s top contenders and underscores its dedication to creative brilliance.
With a storied legacy dating back to the early 2000s, Synergy Group has long held the mantle of Pakistan’s advertising trailblazer. It commands a robust portfolio spanning digital media, public relations, content, analytics, and event marketing, with flagship projects that have defined cultural moments and business narratives alike.
Competing under the spotlight, Synergy Group amassed a remarkable accumulation of 48 points, fueled in part by nearly 30 points captured by its subsidiaries: Synchronize Media, Synite Digital, and Synergy Advertising. Their campaigns earned widespread acclaim for innovation, brand impact, and storytelling resonance.
The award spree reflected the exceptional work of its subsidiaries:
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Synergy Advertising earned two Metal Dragons and seven Black Dragons for the standout “LPG Blue: Jiyo Naye Andaaz Se” campaign. These accolades recognized campaigns developed for clients like Pakistan State Oil, Yango Pakistan, and Hyundai Nishat Motors.
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Synchronize Media, in collaboration with partner agencies, secured two awards each for projects with the Bill & Melinda Gates Foundation and the State Bank of Pakistan.
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Synite Digital won three more Black Dragons for digital campaigns centered on My Suzuki My Story (Season 4) and the “Empowering You” campaign for Voltech Solar Power. Awards for campaigns with Pak Suzuki Motor Company and Faisal Bank further highlighted their digital impact.
- The Latif Kapadia Memorial Welfare Trust also earned recognition with its Ramadan campaign, marking its second win at the Dragons of Pakistan.