The concept lets people select their favorite items from categories like movies, books, TV shows, games, and music. Instagram then cross-references these choices to show users which of their friends share the same interests. The idea is to spark more personal conversations and help friends connect over the things they enjoy.
This feature fits with a broader strategy for 2025 outlined by Instagram’s head, Adam Mosseri. He stated earlier this year that the platform would focus more on fostering creativity and connections. His plan involves improving messaging and finding new ways for users to interact over content they discover.
However, the addition of yet another feature may not be welcomed by everyone. Some users have recently expressed frustration that the app is becoming too crowded, pointing to the rollout of the Instagram Map as a feature they did not want.
There is no word yet on when, or even if, Instagram plans to officially launch “Picks” for all users.
Separately, leaked information from Alessandro Paluzzi suggests the company is also exploring a tool that would let users create custom text styles with the help of Meta AI.
Note: This post was edited/created using GenAI tools.
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