With its focus on photos and videos, Instagram is a great place for real estate agents to showcase their listings and personalities. It allows agents to be visible to their existing network while expanding their networks and gaining new followers (prospective clients). You can build trust over time with your audience by posting consistently, and how you brand yourself is totally within your control.
Check out our top real estate Instagram accounts and give them a follow. You’ll find inspiration, content you can share plus creative ideas to borrow for your own IG account.
1. The Broke Agent @thebrokeagent
Content style: Comedic, satire
Direct link: @thebrokeagent
Run by Eric Simon, The Broke Agent is a welcome dose of comic relief in the stressful life of an agent. Witty and relatable, Eric’s posts add levity to the real estate industry; one of my favorite accounts to follow.
Actionable insights
- Sprinkle some humor into your posts to break up the “just listed” and “just sold” monotony.
- Use relatable content to connect on a deeper level with your audience.
2. NAR Research @narresearch
Content style: Data, informative
Direct link: @narresearch
NAR’s research IG account is a goldmine of infographics that are easily shared with your audience, making you look like an economic expert. The posts are visually appealing and simple enough for the general public to understand.
Actionable insights
- Since NAR’s data is national, use a call to action like “DM me for the stats on your local market” to engage your audience and start conversations.
- People want to be educated and entertained online – this account checks the education box in a great way.
3. For the Love of Old Houses @fortheloveofoldhouses
Content style: Historical homes for days
Direct link: @fortheloveofoldhouses
If you love antique homes (like I do), you will love this IG account. It’s full of historic homes around the country and full of shareable content. I especially find it fascinating to see what historic properties are listed for in other parts of the country.
Actionable insights
- Educate yourself about the unique features of historic homes.
- Create a niche working with antique homes in your local area by sharing this content.
4. Street Easy @streeteasy
Content style: An insider’s peek into NYC real estate
Direct link: @streeteasy
Featuring listings from a variety of brokerages, this feed is not only a great resource for locals, it also allows out-of-towners to peek behind the curtain. For instance, I love the “This is what $800k will get you in Gramercy Park” style posts.
Actionable insights
- Show your audience their buying power at different price points in a variety of areas, to showcase your expertise.
- High-quality video goes a long way in positioning yourself as a professional and successful real estate agent on Instagram.
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5. Ryan Serhant @ryanserhant
Content style: Ultra-luxury listings plus fun behind-the-scenes goofiness
Direct link: @ryanserhant
Speaking of NYC real estate, one of my favorite accounts is Ryan Serhant’s. He has impressively managed to remain relatable and authentic, even as his brand and fame grow. His IG feed is a combination of ultra-luxury listings (not just in NYC) and silly content that his team films, poking fun at him and his adorable family.
Actionable insights
- A healthy mix of fun, authenticity, real estate listings and family makes for a well-balanced IG feed.
- Fast-paced videos like Ryan’s are more enjoyable to watch for most people with short attention spans.
6. Coffee & Contracts @coffeecontracts
Content style: Ideas and inspo for your future posts
Direct link: @coffeecontracts
Coffee and Contracts is your go-to resource for generating your own content. Full of ideas and templates, Coffee & Contracts’ IG feed is one to follow and check regularly. One of my favorite posts was from July 18th – they asked AI to create a stereotypical real estate agent at different brokerages, and the results were amusingly accurate.
Actionable insights
- Use their guides for improving your own content.
- Stay up to date with what’s trending on IG and create your content strategically.
7. Sheena Burton Saydam @selling_dc
Content style: DC-area real estate with a philanthropic focus
Direct link: @selling_dc
Sheena and her husband, Han, run DC’s top team, with over $1 billion in sales since 2010. What makes their team even more unique is their focus on giving back. Check out Sheena’s IG feed for updates on their work in Kenya and be inspired to include philanthropy in your own business.
Actionable insights
- Give back to those in need, and don’t be afraid to talk about it on your social media accounts.
- Choose a charitable organization that’s truly meaningful to you (or start your own!).
8. The Real Estate Memes @therealestatememes
Content style: Humor
Direct link: @therealestatememes
Who doesn’t love a real estate meme? Scroll this IG feed for funny content to lighten up your days and potentially even share to your own IG story.
Actionable insights
- Share funny content to connect with your fellow agents and brighten someone else’s day.
- Avoid sharing any memes that may be offensive to clients.
9. Ken Pozek @kenpozek
Content style: All things Orlando
Direct link: @kenpozek
Top agent Ken Pozek moved to Orlando without knowing anyone; he has since become the go-to resource for all things Orlando, so much so that the mayor asked to be interviewed by him! Ken’s IG account is full of examples of how to present yourself on IG as the local expert. One of the best real estate Instagram accounts to get ideas from.
Actionable insights
- The more you know about what’s going on in your local area (what businesses are moving in, for instance), the more you’ll be seen as the expert.
- Become the source of local news, and your audience will seek you out first.
10. Kaitlin Hannig @realtorkaitlin
Content style: Biting, dry humor
Direct link: @realtorkaitlin
Kaitlin’s smileless insults are as hilarious as they are memorable. She has a one-of-a-kind style on her real estate Instagram account that’s easy to binge-watch as you scroll her feed.
Actionable insights
- Don’t be afraid to be completely different than other agents in your IG content style.
- Once you find your voice, go all in on it by posting consistently in the same style; this will help you build your brand.
11. The ONE Thing @the1thingbook
Content style: Productivity hacks and motivational tips
Direct link: @the1thingbook
This is the official IG account for the bestselling book “The ONE Thing” and the accompanying coaching company. Follow this account for a combination of motivation and actionable tips for increasing your productivity. While not just for real estate agents, this feed will help you get more done each day.
Actionable insights
- Share these posts with your fellow entrepreneurial friends and clients.
- Visit the feed regularly for productivity reminders. There may be things you may already know but have forgotten about.
12. Real Geeks @realgeeks
Content style: Tips for improving your social media content
Direct link: @realgeeks
Another great resource for improving your own IG content. Their feed is a nice combination of helpful videos and quick-to-digest stand-alone posts such as “Four Lead Channels to Keep Your Pipeline Full.” Follow Real Geeks and check out how they can help you find more real estate leads.
Actionable insights
- Schedule time in your calendar to post your own content and interact with your followers’ content regularly.
- Constantly tweak and improve your content to get more viewers and leads.
13. Taley Hunt @realtormomcoach
Content style: Bright, warm, encouraging
Direct link: @realtormomcoach
Taley runs a highly successful real estate team in South Carolina (550 homes sold in the past five years). She empowers and coaches other agents, specifically those who are moms. Taley’s IG feed is one to follow if you’re balancing raising kids and building your real estate business.
Actionable insights
- Incorporate your family into your IG content to connect with your sphere.
- Keep your colors and fonts on your social media posts consistent; this will strengthen your brand.
14. Michael Perna @thepernateam
Content style: Informative, local area expert
Direct link: @thepernateam
The Perna Team is one of the top teams in Metro Detroit. I love Michael’s IG posts for his focus on the local events happening in the area, plus fun facts about Michigan, and of course, cool listings. Emulate his feed by being the local resource in your community.
Actionable insights
- Entertain and educate your own IG community with upcoming events and fun facts they may not know about – this will also increase the likelihood of others sharing your posts.
- Include light-hearted, behind-the-scenes content about your team working together, if you lead or work on a team.
15. Bryan Brown @bryanbrownteam_gr
Content style: The latest trends in the mortgage industry
Direct link: @bryanbrownteam_gr
Another valuable resource to share with your own IG followers, Bryan’s account is full of informative videos that are tailor-made for future buyers. He dives into current economic trends, inflation and interest rates to provide a full picture of the housing market.
Actionable insights
- Use the latest headlines for content ideas to ensure all content is relevant and engaging.
- Debunk any myths or give your own thoughts on the trending topics.
16. Andrew Freed @investorfreed
Content style: Advice for current and would-be real estate investors
Direct link: @investorfreed
A few years ago, I met Andrew at an investors’ conference I was speaking at; now, he’s been a guest on the BiggerPockets podcast and is a full-time real estate investor with an impressive portfolio. He shares how he built his business in a candid and approachable way on his IG feed. Perfect for agents looking to get into investing.
Actionable insights
- Pull back the curtain and show the behind-the-scenes aspects of your life as a real estate agent.
- Share advice from a seasoned investor to position yourself as an investor-friendly agent.
17. Tatiana Londono @tatlondono
Content style: Motivation from a successful real estate agent
Follow Tatiana’s IG account for helpful tips on improving your own social media presence. You’ll also find awesome listings in both Montreal and Florida, plus helpful real estate advice for consumers. With almost 300k followers, Tatiana’s is one account you’ll want to check out.
Actionable insights
- Share valuable advice for both agents and clients alike.
- Use the saved stories feature to make it easy for your followers to find what they’re looking for at a glance.
18. Caleb Simpson @calebwsimpson
Content style: out of the box, fun impromptu interviews
Direct link: @calebwsimpson
If you love a good street interview, check out Caleb Simpson’s IG page. Much of his content is approaching strangers and asking to see their homes; it’s incredibly entertaining and great inspiration for thinking outside the box for your own IG content.
Actionable insights
- Use interview-style content to change up your IG posts. Borrow the questions Caleb uses in his posts, such as “How much do you pay for rent?”
- Unscripted video allows for more creativity and unique situations, plus you never know you might meet on the street!
19. Nava Realty Group @navarealtygroup
Content style: Luxury properties with a wholesome vibe
Direct link: @navarealtygroup
This Texas-based husband and wife team showcase their luxury listings on their IG account in a straightforward and aesthetically pleasing way. They use clever post captions like “POV: The Grind Finally Paid Off” with a professional video of a $2.35M listing.
Actionable insights
- Invest in a quality videographer to create IG-worthy videos for your luxury listings.
- Pin an intro post to your IG page as a way to let new followers know who you are.
20. The Krishnan Team @thekrishnanteam
Content style: Local market knowledge with catchy captions
Direct link: @thekrishnanteam
This top team in San Francisco is one to follow. They draw their audience in with captions that make you want to click, such as “Stop Falling For This” while being the local area experts with posts like “Same Vibe, Better Price Point in SF.”
Actionable insights
- Use enticing captions to engage followers.
- Add in the occasional testimonial and client story, which will draw your audience in emotionally.
The full picture
While there are many other fabulous top real estate Instagram accounts out there, hopefully you’ve discovered some of our favorites in the list above. Follow them for inspiration, content to share with your own audience and a laugh.
About Ashley Harwood
Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts in 2018. She developed training materials, classes, and coaching programs for her fellow introverts. Beginning in 2020, Ashley served as Director of Agent Growth for three Keller Williams offices in the Boston metro area. She’s now the Lead Listing agent for the Fleet Homes team in Massachusetts and a regular contributor to Vetted by HousingWire. She created The Quiet Success curriculum and has taught thousands of real estate agents nationwide. She has also been a guest speaker at top industry events and has been named a leading real estate coach by prominent industry publications.