ESPN Competition Heats Up as Netflix Explores Deals for MLB Home Run Derby and UFC Rights

In the high-stakes arena of sports broadcasting, the familiar balance of power is shifting fast. Streaming platforms, once seen as outsiders in live sports, are now eyeing the crown jewels of the calendar. Netflix, better known for binge-worthy series than ballgames, is making an aggressive play for some of the most-watched events in the world, a move that could upend how fans, from barstools to living rooms, tune in to see the action.

And now, Netflix’s latest moves suggest it’s ready to play in the same league as the biggest sports broadcasters.

Netflix targets MLB and UFC in bid to challenge ESPN’s sports stronghold

Netflix is escalating its rivalry with ESPN by pursuing exclusive rights to the 2025 MLB Home Run Derby and exploring a blockbuster UFC broadcasting deal. Bloomberg reports that with ESPN stepping away from the Home Run Derby, Netflix may step in to stream one of baseball’s biggest events. That could be a big win for them, helping bring in more subscribers and ad money. At the same time, they are in the mix for UFC broadcast rights, which shows they are leaning into big, live sports events. If they pull it off, it could change the way we watch sports online.

The timing of these moves is no accident. Netflix is doubling down as traditional rights deals come up for renewal, taking advantage of rising costs that make some packages less attractive to long‑time holders like ESPN. By going after big, global sports that people love to share and rewatch, Netflix can keep the buzz going long after the live event is over. That means more ad revenue and more ways to spin it into other content, like Netflix Sports Club Podcast, documentaries, and behind‑the‑scenes exclusives.

Netflix is not stopping at big-ticket rights; its moves hint at a broader play to redefine the sports viewing experience.

WWE Raw marks Netflix’s bold push into sports entertainment

Netflix is making a big play to be the go-to spot for sports entertainment, mixing live events with content fans can enjoy all year. A prime example is WWE Raw, which moved exclusively to Netflix in January 2025 in a massive 10-year, $5 billion deal, the first time in 31 years. Now, Netflix is the home for Raw, big pay-per-view shows like SummerSlam, and all the behind-the-scenes and documentary content that keeps fans hooked between events.

Rather than treating WWE Raw as a one‑off rights win, Netflix is using it as a testing ground for how sports can thrive in a streaming-first model. With interactive features, same‑day releases worldwide, and smart audience targeting, Netflix can connect with fans in ways old-school TV just cannot match. The lessons learned here could shape how Netflix approaches future high‑profile sports acquisitions.

Will Netflix’s bold sports deals unseat ESPN, or will tradition win? Share your takes below.