In the past year, many businesses have started to rethink their software stacks. Instead of adding more tools, teams are cutting back. They’re choosing platforms that cover more ground, reduce friction, and actually get used.
DesignRush conducted a year-over-year analysis of Google search trends and web traffic for 14 popular SaaS products. The research aimed to determine which tools are rising in popularity and which are falling out of favor. Rankings were determined by search volume and organic traffic metrics.
Here’s what the data showed.
Top 5 SaaS Tools of 2025
Based on Website Traffic, Search Volume & Growth Signals
The following tools rank highest in the Great SaaS List – 2025 Edition, which combines:
- Search Keyword Growth (40%)
- Website Traffic Growth (60%)
These final scores reflect tools that are not only visited more but are also increasingly searched for, making them the most popular and relevant in today’s SaaS ecosystem.
1. Canva
Website: canva.com
Canva came out on top. It had more than 18 million search queries and nearly 392 million visits. Search interest increased by 124 percent. Website traffic rose by 46 percent.
This tells us that people are not only curious about Canva but also actively using it. The tool is popular across teams in marketing, education, and small business because it’s simple and fast to use.
2. Microsoft Teams
Website: microsoft.com/en-us/microsoft-teams
Microsoft Teams showed steady growth. Website visits were up 35 percent, and search traffic increased by 25 percent.
Because it’s part of Microsoft 365, Teams is becoming the default for messaging, video calls, and collaboration in many workplaces.
3. Trello
Website: trello.com
Trello had a 21 percent increase in search interest and a modest 3 percent bump in traffic.
Its ease of use and visual layout still make it a reliable pick for freelancers and small teams.
4. Workday
Website: workday.com
Workday saw a 10 percent increase in searches and a 3 percent gain in traffic.
It continues to be used in large companies for HR, payroll, and finance tasks. While growth is slower, usage remains consistent.
5. Dropbox
Website: dropbox.com
Dropbox traffic declined by 9 percent, but search volume grew by nearly 10 percent.
This suggests that people still seek it out, but may be shifting toward tools like Google Drive or OneDrive for daily use.
5 Declining SaaS Tools of 2025
This section focuses on the five lowest-ranked tools, based on a combination of search keyword growth and website traffic change, as used in the weighted final score formula (60% traffic, 40% search).
1. Zoom
Website: zoom.us
Zoom saw one of the most dramatic declines this year, placing last with a score of 5.2. This is because Zoom’s traffic dropped by 64 percent. Searches were down by 18 percent.
Many companies are moving to tools like Microsoft Teams or Google Meet, which come with the platforms they already use.
2. HubSpot
Website: hubspot.com
HubSpot ranks #13 but matches Zoom in final score. HubSpot traffic dropped more than any other platform on the list at 71 percent. Search interest declined only slightly.
This shows people still look it up, but actual usage has dropped. Teams may be switching to simpler options like Zoho or Pipedrive.
3. Mailchimp
Website: mailchimp.com
Mailchimp had flat search numbers, but website visits fell by 42 percent.
It appears many users in ecommerce and content creation are moving to Klaviyo or ConvertKit, which offer more specialized tools.
4. Salesforce
Website: salesforce.com
Salesforce traffic declined by 23 percent. Search demand also dropped by 18 percent.
Although it remains a standard in enterprise, smaller teams are choosing tools that are easier to set up and maintain.
5. Asana
Website: asana.com
Asana traffic dropped by 26 percent. Search interest stayed the same.
The platform is facing more competition from newer tools like Notion, ClickUp, and Linear, which combine project tracking with documents and databases.
Tools in Decline (by Traffic Loss)
|
Tool |
% Traffic Change |
Notes |
|
HubSpot |
–71.2% |
Marketing teams opting for lighter CRM options |
|
Mailchimp |
–64.8% |
Losing share to ecommerce-focused platforms |
|
Zoom |
–64.8% |
Post-pandemic decline + competition from Teams |
|
Asana |
–71.2% |
Being replaced by hybrid tools (Notion, ClickUp) |
These platforms may still be active, but fewer people are using their websites compared to last year.
Migration Trends: 6 Tools Being Replaced in 2025
This section explores clear migration patterns in the SaaS space.
Using combined signals from traffic drops, search declines, and platform popularity, DesignRush identify which tools are most likely being replaced, and what emerging alternatives are taking their place in modern tech stacks.
These shifts are not just preference-based, they’re strategic. Companies are consolidating, reducing costs, and prioritizing integration and UX.
Below are the most likely replacements in 2025:
1. Zoom → Microsoft Teams or Google Meet
Zoom is being replaced by Teams and Google Meet, mostly because those are built into systems many companies already use.
- Replacements:
- Microsoft Teams (+35.8% traffic) for enterprises using Office 365
- Google Meet as the default for Google Workspace users
- Trend: Businesses prefer integrated, bundled video tools over standalone apps.
2. HubSpot → Zoho CRM, Pipedrive, or Custom Stacks
HubSpot users are moving to Zoho, Pipedrive, or building lightweight CRM stacks using Notion, Airtable, and Zapier.
- Replacements:
- Zoho CRM and Pipedrive for budget-conscious teams
- Modular stacks with Notion + Airtable + Zapier for flexibility
- Trend: HubSpot’s all-in-one suite is being replaced by customizable, lower-cost options.
3. Mailchimp → Klaviyo, ConvertKit
Mailchimp is losing users to Klaviyo and ConvertKit, which focus more on automation and ecommerce.
- Replacements:
- Klaviyo for ecommerce automation
- ConvertKit for creators and small businesses
- Trend: Users want smarter email, better segmentation, and ecommerce-native features.
4. Asana → Notion, ClickUp, Linear
Asana is being swapped out for tools like ClickUp and Notion that combine multiple features in one app.
- Replacements:
- ClickUp for full-stack PM
- Notion for flexible docs + tasks
- Linear for fast, dev-centric workflows
- Trend: All-in-one workspaces are winning over linear task lists.
5. Slack → Microsoft Teams
Slack is losing share to Microsoft Teams, especially in companies already using the Microsoft suite.
- Replacements: Teams gains from Microsoft ecosystem bundling
- Trend: Teams integrates meetings, chat, docs, all in one. Slack struggles to justify itself as a standalone tool in corporate IT stacks.
6. Tableau → Power BI, Looker
Tableau is being replaced by Power BI and Looker, which are easier to integrate with other tools.
- Replacements:
- Power BI (Microsoft) for native analytics
- Looker (Google) for embedded dashboards
- Trend: Businesses favor tools embedded in their existing cloud platforms.
Categories Losing Traction in 2025
Communication tools like Zoom and Slack are being replaced by Teams or Google Meet, especially in companies trying to reduce costs and simplify logins.
Marketing tools like HubSpot and Mailchimp are being replaced by options that are easier to manage or better suited to specific industries.
Project management tools such as Asana and Basecamp are seeing users shift to platforms that also support documents, notes, and team wikis.
Analytics tools including Tableau and Salesforce dashboards are being replaced with options like Power BI and Looker, which are built into platforms businesses already use.
What This Means for Businesses
Teams are trying to reduce friction. They want fewer tools that can do more.
If a product is part of an existing software package, it is more likely to stay. Standalone tools need to offer clear value to justify their place.
Complex software with steep learning curves or high costs is being replaced with products that are faster to adopt and easier to use.
Read next: Most Americans Still Use Social Media, But 41% Are Pulling Back in 2025