In a world where fame is currency and beauty is a battleground, imagine a dazzling empire rising on the shimmering pillars of lipstick tubes and waves face palettes. The saga resembles a high-stakes soap opera worthy of the Kardashian dynasty itself, where glitz meets grit, and every shade of success is mindfully blended. Kylie Jenner, the youngest queen of this glossy kingdom, has her fingers in every glamorous pie from makeup to skincare and fashion. The question lingers: just how deep is her treasure chest? And is it the deepest?
Building an empire is more than just a pretty face; it demands strategic moves and deep pockets. Kylie Kristen Jenner’s fortune, far from accidental, reveals a calculated ascent in the battlefield of beauty, and a number just as glossy and reflective as a Kylie Cosmetics lip glaze.
What is Kylie Kristen Jenner’s Net Worth in 2025?
ADVERTISEMENT
Article continues below this ad
In 2025, Kylie Jenner’s net worth is estimated to hover around $670 million to $710 million, depending on various sources. This fortune places her comfortably as one of the wealthiest Kardashians, though notably shy of billionaire status. Once crowned as the world’s youngest “self-made” billionaire, Forbes later adjusted this figure after a deep dive into her brand’s finances, which are publicly traded by acquisitor Coty. This revealed her makeup and skin brand to be “significantly smaller” and “less profitable than the family has spent years leading…“. Despite the controversy, her wealth remains undeniably impressive and hand-made by any standard.
How did Kylie Kristen Jenner build her wealth?
Kylie Jenner’s fortune primarily stems from Kylie Cosmetics, launched in 2015 with an initial infusion of her modeling earnings. The explosive success of her lip kits expanded into a full-fledged cosmetics brand that quickly captivated the market, and an empire built on lip kits and fan worship as Vanity Fair rhymed in 2016. In 2019, she sold 51 percent of her company to Coty Inc. for $600 million, netting over $540 million pre-tax, though the valuation of her remaining stake declined over time. Beyond makeup, Kylie Jenner ventured into skincare with Kylie Skin, dipped toes in fashion with her Khy label, and even entered the beverage market with a canned cocktail brand named Sprinter.
Her fame on reality television shows, including the original and Hulu versions of Keeping Up with the Kardashians and some mom-bought tickets to gracing a Bezos invite with the rest of the Kardashian-Jenner tribe, keep her in the public eye. Other lucrative influencer partnerships bring in seven-figure sponsorship deals. Her savvy use of social media, with posts that can fetch nearly $2 million each, complemented by brand endorsements and real estate investments, keeps her financial engine fuelled.
Behind every post lies millions and a complex empire, spun from a vision sharper than any makeup spatula or beauty blender, even if they are seemingly simple, dreamy beach carousels sans a significant beau. Kylie Jenner’s net worth is more than numbers; it is a testament to branding mastery in a family of moguls, and yet, does she stand undefeated?
Kylie Kristen Jenner vs. other Kardashian Sisters: Who’s the Richest?
When placing the sisters side by side, Kim Kardashian still reigns supreme in the wealth department, boasting an estimated net worth of $1.7 billion as of 2025. This leads Kylie Jenner into second place, with a significant gap separating her from her older sister. The rest of the Kardashian and Jenner clan trails behind by noteworthy margins. While Kylie Jenner has carved out a niche as a beauty mogul and social media powerhouse, Kim Kardashian’s diversified empire, including shapewear, cosmetics, and media ventures, secures her the crown in this family wealth race.
Kylie Jenner’s journey is often contrasted with the likes of Khloe Kardashian and Kourtney Kardashian, whose fortunes, though substantial, do not quite reach the dizzying heights of Kim Kardashian. What sets Kylie Jenner apart is her ability to transform personal brand influence into an expansive business venture that captures global markets, despite the ups and downs of public scrutiny.
ADVERTISEMENT
Article continues below this ad
The tales of wealth woven by the Kardashian–Jenner family show that fortunes are not merely numbers but narratives of reinvention and bold investments. Kylie Jenner remains at the heart of this ongoing family saga, etching her unique mark. Her knack for consumer culture while sprinting effortlessly with the fickleness of relevance cements her status as a mogul in her own right. Her story reiterates that riches, while impressive, are just one facet of a brand crafted with cunning and charisma. Kylie Jenner continues to prove that building a legacy often takes more than just a famous last name.
ADVERTISEMENT
Article continues below this ad
Richest Kardashian sister or not, who is the one that rules your heart that has been oh-so-tirelessly keeping up? Let us know in the comments below.