The sales of locally assembled mobile phones declined to 28.28 million units in the closing financial year of 2024-25 as compared to 32.55 million units assembled in the financial year 2023-24, showing a decline of 13 percent on a year-on-year basis, according to the data released by the Pakistan Telecommunication Authority (PTA).
The decline in mobile phone sales is due to the high base effect from last year, which recorded an exceptional sale last year in the wake of the tax amendment on handsets and its pent-up demand in the local market.
The consumer trend in the local market was seen in the extended mobile phone replacement cycle, primarily due to the lack of exciting new model launches. The eroding purchasing power of rural consumers has also taken a toll on the sale of mobile phones in the country.
Besides locally assembled phones, 1.73 million phones have been imported in the FY25 as compared to 1.89 million imported last year, which also saw a drop of 8 percent year-on-year.
The overall sale of mobile phones, including local and imported brands 30 million in FY25. Pakistan fulfilled 94% of its mobile phone demand through local manufacturing/assembly in 2025.
Top 10 locally assembled brands during 1H2025 includes, VGO Tel (1.63mn units), followed by Infinix (1.50 million units), Itel (1.23 million units), Vivo (1.20 million units), Xiomi (0.83 million units), Samsung (0.76 million units), Tecno (0.67 million units), G’Five (0.64 million units], Nokia (0.58 million units), and Q Mobile (0.56million units), according to PTA.
Going forward, it is expected that the mobile phone demand to pick up amid a low base and lower inflation.