China’s smartphone market saw a 4% year-over-year decline in the second quarter of 2025, following the end of a national subsidy program, according to Canalys. Despite the dip, the market remains on track to outperform the global smartphone industry this year.
Huawei’s Strong HarmonyOS Push
Huawei secured the top position, shipping 12.2 million smartphones and capturing 18% of the market, marking a 15% annual growth. The performance was largely driven by the Nova 14 series running HarmonyOS 5.0, which helped the brand reclaim the throne from competitors.
Vivo and Oppo Right Behind
Vivo ranked second with 11.8 million shipments, holding 17% market share, though it posted a 10% decline from last year. The company relied on staggered releases in the X200, S30, and Y300 series to maintain momentum.
Oppo, which includes OnePlus models, took the third spot with 10.7 million units and 16% market share, experiencing a 5% drop year-over-year.
| Vendor | Q2 2025 Shipments (Million) | Q2 2025 Market Share | Q2 2024 Shipments (Million) | Q2 2024 Market Share | Annual Growth |
|---|---|---|---|---|---|
| Huawei | 12.2 | 18% | 10.6 | 15% | +15% |
| Vivo | 11.8 | 17% | 13.1 | 19% | -10% |
| OPPO (incl. OnePlus) | 10.7 | 16% | 11.3 | 16% | -5% |
| Xiaomi | 10.4 | 15% | 10.0 | 14% | +3% |
| Apple | 10.1 | 15% | 9.7 | 14% | +4% |
| Others | 12.7 | 19% | 15.8 | 22% | -20% |
| Total | 67.8 | 100% | 70.5 | 100% | -4% |
Xiaomi and Apple Still Top Five
Xiaomi shipped 10.4 million units for 15% of the market, reflecting 3% annual growth, while Apple followed closely with 10.1 million units and 15% market share, achieving 4% growth.
Total smartphone shipments in mainland China reached 67.8 million units, down from 70.5 million in Q2 2024. Canalys found that the end of national subsidies will likely slow market momentum in the second half of 2025, posing challenges for vendors to maintain shipment volumes.
Follow ProPakistani on Google News & scroll through your favourite content faster!
Support independent journalism
If you want to join us in our mission to share independent, global journalism to the world, we’d love to have you on our side. If you can, please support us on a monthly basis. It takes less than a minute to set up, and you can rest assured that you’re making a big impact every single month in support of open, independent journalism. Thank you.
