Google has added a new feature to Chrome that gives users quick summaries of online stores. This update is currently rolling out for desktop browsers in the U.S., and it only works in English for now. The goal is to give people a way to judge a website’s reliability before buying anything.
One-Click Access to Store Reputation
The new tool appears as a small icon beside the website address. When clicked, it opens a pop-up showing a brief description of the store’s reputation. The summary includes information about how the store handles product quality, pricing, delivery, customer service, and returns. These insights come from multiple review services, such as Trustpilot, Reseller Ratings, Bazaarvoice, and others. The system collects existing feedback and distills it into a short description users can read in seconds.
This can help someone decide if a store is trustworthy without digging through individual reviews. If a site has issues with delivery or product quality, that context should appear right away. This gives users a fast and simple way to screen unfamiliar shops.
Limited Launch on Desktop
The feature is only available on desktop Chrome at the moment. Google hasn’t said if or when it will appear on phones or tablets. There’s no mobile timeline yet, and the company hasn’t committed to broader language support either.
Responding to AI-Powered Rivals
Chrome is adding this capability as new AI browsers enter the market. Tools like Comet, Dia, and Neon are trying to attract users with built-in smart features. Some of these browsers offer help with search, summarization, and web automation. A browser from OpenAI may also be in development.
These launches come at a time when Chrome’s long-term dominance faces more pressure. So far, Chrome has stayed ahead by focusing on performance, security, and search integration. Now, it’s adding more AI into its core functions.
A Broader Shift Inside Google
The shopping summaries aren’t the company’s first AI features for retail. Google has added systems to recommend products, suggest outfits, simulate virtual try-ons, and track prices. It also showed off AI-powered checkout features and browsing tools at its last developer conference.
The summaries are part of that broader shift. By building review summaries directly into Chrome, Google is trying to make the shopping experience quicker and more informed. At the same time, it brings Chrome more in line with how users expect modern browsers to behave, faster, smarter, and more useful.
Notes: This post was edited/created using GenAI tools. Image: DIW-Aigen.
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