Mercantile proudly announces the successful nationwide launch of the latest iPhone models in Pakistan on October 4. This launch represents a milestone for both the company and the country, bringing genuine Apple[1] devices to customers with a level of scale, trust, and coordination never seen before.
For years, Pakistani tech enthusiasts and Apple fans faced significant challenges in purchasing authentic products. Accessibility and affordability issues, limited international warranty support, and the high costs of obtaining PTA approvals often made it difficult to enjoy a seamless Apple experience. Many consumers resorted to buying iPhones from abroad, incurring extra costs and losing the assurance of proper after-sales support.
Mercantile has transformed this landscape. By offering iPhones at more reasonable and competitive local prices, providing a one-year extended warranty, and delivering official technical support, Mercantile has eliminated these hurdles. Customers can now purchase authentic iPhones directly in Pakistan with peace of mind, avoiding the inconvenience and expense of overseas purchases and PTA approvals.
To ensure the widest possible reach, Mercantile partnered with all four major telecom operators in Pakistan. These partnerships were formed to not only extend accessibility but also reinforce the credibility of the official iPhone launch. Pakistani consumers have a long-standing trust in telcos, and their involvement further strengthened the message of authenticity.
Mercantile extends its heartfelt appreciation to the Pakistan Telecommunication Authority for its timely support in fast-tracking regulatory approvals. Thanks to PTA’s cooperation, Pakistani consumers were able to enjoy the original iPhone without delays, showcasing what effective public and private sector collaboration can achieve.
Unprecedented Response from Pakistani Consumers
The launch saw an extraordinary response across the country. Record-breaking sales were recorded within the first three days, setting a new benchmark for smartphone launches in Pakistan. Customers were seen lining up at telecom experience centers and at Mercantile’s preferred partner outlets, knowing that the authentic iPhone had finally arrived with official warranty and support.
To further support accessibility, Mercantile has also collaborated with Alfa Mall to offer flexible monthly installment plans of up to 36 months. This initiative makes it easier for more Pakistanis to experience the latest generation of iPhones with greater convenience.
This moment reflects Mercantile’s ongoing commitment to raising the bar for technology access in Pakistan and delivering premium experiences that customers can trust.
References
- ^ Apple Mobiles Price in Pakistan (propakistani.pk)