What Is The Controversial ‘KSI Labubu’ Video? The ‘Blackface Labubu’ From The British ’24 Karat Gold Labubu’ Lady Explained

The British woman on TikTok, known as The Jungle Pups or @lilzbullzofficial, who first made the 24 Karat Gold Labubu video, just posted a follow-up video, showing a so-called “KSI Labubu” based on YouTuber and content creator KSI.

However, numerous viewers were immediately offended by her KSI Labubu doll because she gave it what many perceived as a “blackface,” which is a historically racist caricature.

The Jungle Pups deleted the video within the hour, but the controversy surrounding it has persisted since then. So, why did she post it? What are people saying about the “KSI Labubu” and how is it spreading online? Let’s explain.

Where Did The ‘KSI Labubu’ Video, Or ‘Blackface Labubu’ Video, Come From?

On August 1st, 2025, British TikToker The Jungle Pups (@lilzbullzofficial) posted a video of herself holding up a handmade Labubu toy, which she called “the world’s first KSI Labubu.” The doll was wrapped in a red bandana, and its face was painted a dark black shade.

The TikToker deleted the video within minutes due to the reactions in the comments.

“Blackface,” as it’s known historically, is a taboo, racist caricature of Black people. During American slavery and the Jim Crow era, minstrel performances used blackface makeup and dolls to spread anti-Black stereotypes, according to the Smithsonian’s National Museum of African American History and Culture.

Although she later refuted this, many initially believed that The Jungle Pups had created a blackface caricature and guessed that she was promoting her own unsavory opinions about Black people, like KSI.

I had time to save it😭😭 pic.twitter.com/4VYgGcRkAZ

— ♱ (@g1bsongirl_) August 1, 2025

Who Is TikToker The Jungle Pups, Also Known As @lilzbullzofficial?

The Jungle Pups, or @lilzbullzofficial on TikTok, is a British TikToker whose early internet presence is all about dogs. She’s known to dye their fur to make them look like leopards and tigers.

She went largely viral last month when she posted a video of herself showing off a “24 Karat Gold Labubu” and saying the phrase in her heavy British accent.

She amassed fan art and memes at the time that honored her, but some fans are now second-guessing their support of her, following the KSI Labubu incident.

How Are People Reacting To The ‘KSI Labubu’ Video?

A lot of people are not happy about the KSI Labubu video. For instance, in one TikTok, a person is seen learning about the incident. Their jaw drops after being told that one of the internet’s most recent icons had made a blackface Labubu doll.

Many are disowning the TikToker. “24K Gold Labubu girl had a fair run,” said one viral post, implying that the TikToker’s reign had come to an end.

Black internet users have been sharing reaction videos and skits, condemning The Jungle Pups’s KSI Labubu video through both discourse and humor.

Overall, finding positive reactions to the KSI Labubu video is difficult, if not impossible, at the moment.

Has The Jungle Pups Responded Or Apologized For The ‘KSI Labubu’ Video?

On Sunday, August 3rd, 2025, The Jungle Pups posted a video in which she addressed the backlash over the KSI Labubu video. She claimed that she had never learned about blackface in school, purporting that she moved to Spain at a young age, where it wasn’t taught.

She followed up the claim by taking accountability for her actions, saying that, even though she wasn’t taught about blackface, she did post the video and wanted to apologize to anyone who was offended. She said that she didn’t intend for the video to be malicious.

What Are Some More ‘KSI Labubu’ Memes And Reactions?

For the full history of Blackface KSI Labubu, be sure to check out Know Your Meme’s entry for even more information.