Lately, it seems people can’t stop watching a video of a little girl in an oversized pink jacket marching up an escalator, tugging on a grown woman’s hair, then strutting back down with a smug grin on her face.
TikTok users are now calling her “Junie B. Jones,” named after a chaotic children’s book character, and flooding the FYP with “Final Girl” fan edits in her honor.
But what’s actually going on in the clip, and where did the video even come from? Here’s a recap of the viral “Pink Jacket Girl” drama and everything we know about it.
What’s The Backstory Behind The Pink Jacket Girl Video?
The earliest known upload of the “Pink Jacket Girl” came from TikTok user @dreams_dreams24 on March 30th, 2022, showing security at Manchester’s Arndale mall detaining the little British girl and her family in a post that amassed over 20 million views and 450,000 likes.
@dreams_dreams24 Madness 😂 pt 3 #arndale #virall #manchester #uk #irish #callmedreams #foryoupage #4you #zyxcba ♬ Oh No No No – Music Falcon
On August 1st, 2025, TikToker @dreams_dreams24 reuploaded a clip that was previously removed, this time focusing on the infamous moment when the girl calmly ascends an escalator and yanks an older woman’s hair before descending back down the escalator with a smile.
The new version, soundtracked with the viral Jet2 Holiday song and meme, went massively viral again, pulling in over 53 million views in just three days.
@dreams_dreams24 Nothing beats it #fyp #zxybca #viral ♬ original sound – Kendy
While the original incident dates back to 2022, rumors about what went down that fateful day have only recently taken hold. People managed to pinpoint where the incident took place by identifying the inside of Manchester’s famous Arndale mall, but the reasons for the young girl’s tantrum are hazier.
Some commenters claim the girl was caught shoplifting and the hair-pulling was revenge on someone who reported her, or perhaps just snickered at her expense. Others say that the little girl’s attack was entirely unprovoked.
How Did The Video Of The Pink Jacket Girl Spread Online?
After TikToker @dreams_dreams24 reposted the video on August 1st, 2025, other platforms quickly picked it up as it continued spreading online.
For instance, that same day, X user @fentanlylacedwe shared the escalator-hair-pull clip with the caption “IM CRYINGGG,” racking up 48 million views and 300,000 likes in three days.
IM CRYINGGG pic.twitter.com/FFp0mrB4VM
— etma bouti (@fentanlylacedwe) August 1, 2025
By August 3rd, another X user, @beyoncegarden, posted a different angle, this one showing the girl climbing over the escalator divider to escape mall security, writing, “WHO IS THIS DIVA” in a post that collected 13 million views and 150,000 likes within a day.
the pink jacket girl CLIMBING OVER the escalator, going back down it, & then going back up just gag her is frying me like WHO IS THIS DIVA LMFAOOO😭😭😭 pic.twitter.com/jL7Ho8BgRU
— 𝗱𝗮𝗻𝗻𝘆🫧💚 (@beyoncegarden) August 3, 2025
The next day, on August 2nd, 2025, X user @iambrimiah simply posted a still image of the girl casually leaning against the escalator railing and smiling. The post drew over 10 million views and 100,000 likes, getting Pink Jacket Girl one step closer to becoming some sort of internet folk hero.
What Are Some Memes About The Pink Jacket Girl?
The pink jacket girl quickly became TikTok’s newest obsession in early August 2025. Users started calling her “Junie B. Jones,” comparing her to the disobedient children’s book character, and turning her into a “Final Girl” archetype in a number of viral fan edits.
On August 3rd, TikToker @whoeseli posted a fan edit titled “Junie B. Jones gets down || final girl,” which pulled in over 5 million plays and 500,000 likes in one day.
That same day, TikTok user @editsbymar_18 added another Final Girl edit that earned 3 million plays and 600,000 likes in a similar timeframe.
@whoeseli Junie B. Jones gets down || final girl || #juniebjones #viral #pinkjacket #fypシ゚viral #pinkjacketescalatorgirl ♬ original sound – 
@editsbymar_18 #FINALGIRL, this video is funny 😭 || #finalgirledit #pinkjacketgirl #funny #fyp #foryou #foryoupage #viral #xybca #edit #vsp ♬ original sound – editsbymar_
For the full history of the Pink Jacket Girl, be sure to check out Know Your Meme’s encyclopedia entry for more information.