Comedian Atsuko Okatsuka Teams Up With P.F. Chang’s In Hilarious New Ad

P.F. Chang’s is launching a new nationwide menu featuring $8.99 handcrafted cocktails, fan-favorite Garlic Noodles, and fresh sushi rolls with comedian Atsuko Okatsuka^[1] headlining the campaign. Known for her sharp humor and iconic bowl cut, Okatsuka brings a playful twist to P.F. Chang’s latest value-packed offerings, which include flexible entrée sizes, shareable appetizers, and bold new flavors designed to make dining out more affordable and fun.

At a time when grabbing dinner can feel like planning a vacation, P.F. Chang’s is flipping the script. The chain rolled out its new nationwide menu on September 24, anchored by the $8.99 Cocktail Collection. As Atsuko perfectly put it, “In this economy, we are thriving, baby!!!” To spotlight the refresh, the comedian is starring in a playful social media campaign that shows off P.F. Chang’s lighter side, proving that good food, good drinks, and good humor all belong at the same table.

Cocktail prices may be climbing everywhere else, but P.F. Chang’s is serving up six handcrafted core cocktails and two rotating seasonal pours at just $8.99 each. Think bright, floral flavors or bold, citrus-forward sips, and don’t miss seasonal specials like the Blood Orange Margarita and The Peartini. Atsuko’s personal pick? The Lychee Martini. Guests can also grab house cocktails and select wines at equally approachable prices, making indulgence feel a little more everyday.

Sometimes, social media really does work. After countless fan requests online, Garlic Noodles are officially back on the menu. The savory, crave-worthy dish joins new sushi roll creations, including the Spicy Tuna Roll, Kung Pao Dragon Roll, and Shrimp Tempura Roll. The menu also leans into variety with options like Kung Pao Chicken and other beloved classics that bring the heat and the flavor.

P.F. Chang’s is making it easier than ever to mix, match, and share. The refreshed menu now offers medium or traditional entrée sizes and even half appetizers, so guests can sample more flavors without stretching their budget. It’s all about flexibility. Whether you’re flying solo, splitting sushi with friends, or doing dinner-for-two date night style.

The new menu builds on the success of P.F. Chang’s Lunch Specials (starting at $13.99) and Dinner Specials (starting at $16.99), both of which let diners bundle soups, appetizers, bases, and entrées for unbeatable value.

Sonika Patel, Chief Marketing Officer at P.F. Chang’s, says the new launch is about giving fans exactly what they’ve been asking for. “From $8.99 handcrafted cocktails to flexible portions and new shareable dishes, we’re giving people more ways to enjoy P.F. Chang’s any day of the week,” Patel said.

If the goal of the P.F. Chang’s campaign was to spark joy, the brand nailed it. Comedian Atsuko Okatsuka’s playful posts promoting the new menu quickly lit up Instagram, where fans raved about both the humor and the food.

Okatsuka even gave her grandma a shoutout in one post, writing, “Grandma, if you’re watching this, I promise I’ll take you next time #PFChangsPartner.” Fans flooded the comments with love, including actor Brandon Kyle Goodman, who chimed in, “You know I love the nails!!!”

Others couldn’t get enough of the commercial itself. One user declared, “This is the best commercial I’ve seen in forever!” while another celebrated, “A moment for the breakfast nails.” Even P.F. Chang’s leaned into Atsuko’s signature optimism, echoing her line with: “We are thriving baby!”

Founded in 1993, P.F. Chang’s has become an international icon by honoring the 2,000-year-old tradition of wok cooking while expanding its flavors across Asia. With 297 restaurants in 23 countries, the brand continues to deliver bold flavors and handcrafted experiences for any occasion, now at prices that don’t break the bank.

With Atsuko Okatsuka’s playful charm and a menu that mixes flexibility, fun, and fan-favorites, P.F. Chang’s is proving that great food doesn’t have to come with sticker shock.

And thanks to the $8.99 Cocktail Collection and those long-awaited Garlic Noodles, we really are “thriving, baby.”