Google launched its Pixel 10 family of phones — Pixel 10, the Pixel 10 Pro, and the Pixel 10 Pro XL — on Wednesday at the company’s Made by Google event. All of the phones are powered by the company’s new Tensor G5 processor. The most noticeable change in hardware with this iteration is that Google has opted for a triple camera setup for the first time for the base Pixel 10 model. On the other hand, the Pro models mostly got iterative updates in terms of processor and camera sensors.
The Pixel 9 had a pair of wide and ultra-wide sensors. The Pixel 10 gets a new telephoto lens, which enables 5x optical zoom and 20x digital zoom through Super Res Zoom. The base model has a 48-megapixel wide sensor, Quad phase detection per pixel — with faster and better focus in low light — and a 13-megapixel ultra-wide sensor.
The Pro phones have a new 50-megapixel wide sensor with optical stabilization and Super Res Zoom (up to 20x) for video. The pair also has a 50-megapixel telephoto camera with 5x optical zoom and increased 100x Super Res digital zoom.
Screen sizes for all phones remain the same. Both the Pixel 10 and the Pixel 10 Pro have a 6.3-inch display, and the Pixel 10 Pro XL has a 6.8-inch display. Google said all devices have a new “actua” display, which allows them to go up to 3,300 nits of brightness on the Pros and 3,000 nits on the Pixel 10.
All Pixels are powered by Google’s new Tensor G5 chip, coupled with the Titan M2 security chip and a new image processing unit. Google said that the new chip bumps up CPU performance by 34% and TPU (Tensor Processing Unit) by 60% over the previous gen chip, allowing for faster and new kinds of AI features.
AI features
Google introduced Gemini as a default assistant last year with the Pixel 9, along with features like Pixel Studio for AI-powered image generation and a new screenshot app.
This year, the company has upgraded Gemini Live to allow for visual overlays while using video to ask questions. This means the assistant can guide you with direction and signs by highlighting certain parts of a screen.
Techcrunch event
San Francisco | October 27-29, 2025
Google is also debuting a new feature called Magic Cue, which can surface contextual information from across the app. For instance, if you are on a call with an airline, it can surface your flight details from email or get your restaurant reservation details while chatting to a friend.
The company is also adding a Gemini-powered camera coach that would guide you to take better photos from the camera interface by making suggestions about framing and composition. Additionally, Google is adding features like real-time translation for calls, transcripts for missed or declined calls through call screening, Notebook LM integration with the screenshot app, and recorder.
The Pixel 10 and the Pixel 10 Pro have similar prices of $799 and $999, respectively, to the previous generation of devices. However, the Pixel 10 Pro XL now starts at $1,199 instead of $1,099, with base storage bumped up to 256GB.