YouTube advertising payouts in 2025 look very different depending on where viewers are watching. Median CPM (cost per mille, or cost per thousand impressions) figures from 50 countries put the global midpoint at $2.91 per thousand ad views. The United States comes in at $11.95, the highest in the dataset. Pakistan is at the other end of the scale with $0.42. Geography still plays a big part in deciding what a creator can make from their audience.
Where the Highest and Lowest Rates Fall
Several Asian and African countries remain well below the global average. Pakistan, Bangladesh, and Egypt all report less than $0.55. India, Vietnam, and Indonesia stay under $1.00. These figures reflect smaller ad budgets, lower spending power, and frequent use of ad blockers.
Latin America and Eastern Europe are more mixed. Mexico and Brazil record between $1.30 and $1.64. Poland and Czechia are near the midpoint. Romania, Croatia, and Bulgaria fall in the $1.75 to $1.94 range, showing steady but limited advertiser activity.
| Country Name | CPM median (USD) |
|---|---|
| United States of America | $11.95 |
| Australia | $8.93 |
| Norway | $8.19 |
| Switzerland | $8.02 |
| United Kingdom | $7.60 |
| Denmark | $7.43 |
| New Zealand | $6.72 |
| Canada | $6.65 |
| Belgium | $6.52 |
| Netherlands | $6.44 |
| Germany | $6.43 |
| Sweden | $6.30 |
| Austria | $4.95 |
| Finland | $4.77 |
| France | $4.54 |
| Ireland | $4.29 |
| Singapore | $3.62 |
| Italy | $3.59 |
| Japan | $3.41 |
| Hong Kong | $3.31 |
| Czechia | $3.20 |
| Spain | $3.14 |
| United Arab Emirates | $3.03 |
| Poland | $2.94 |
| Israel | $2.91 |
| Republic of Korea | $2.91 |
| Portugal | $2.78 |
| Greece | $2.33 |
| Saudi Arabia | $2.18 |
| Hungary | $2.10 |
| NaN | $2.08 |
| Croatia | $1.94 |
| Romania | $1.94 |
| Bulgaria | $1.75 |
| South Africa | $1.69 |
| Mexico | $1.64 |
| Brazil | $1.33 |
| Malaysia | $1.31 |
| Serbia | $1.28 |
| Philippines | $1.22 |
| Thailand | $1.22 |
| India | $0.96 |
| Turkey | $0.87 |
| Indonesia | $0.87 |
| Vietnam | $0.82 |
| Sri Lanka | $0.63 |
| Nepal | $0.58 |
| Egypt | $0.53 |
| Bangladesh | $0.52 |
| Pakistan | $0.42 |
How the Numbers Were Collected
CPM and RPM in Brief
Rates by Content Type
- Shorts: $0.02 to $0.15 CPM
- Entertainment and lifestyle: $1.36 to $1.82 CPM, RPM under $1.00
- Gaming: $4.55 CPM, $2.50 RPM
- Education: $9.09 CPM, $5.00 RPM
- Finance and digital marketing: $14.55 to $36.36 CPM, with higher RPMs
Why Some Views Earn Nothing
Ways to Lift RPM
- Make videos longer than eight minutes to allow mid-roll ads
- Target audiences in countries with stronger CPM rates
- Focus on topics that attract high-value advertisers
- Keep viewers watching for longer periods
The Takeaway
Notes: This post was edited/created using GenAI tools.
Read next: Office, Retail, and Support Jobs Projected to Shrink by 2030