In a groundbreaking move set to shake up Pakistan’s sports and entertainment landscape, myco, the country’s fastest-growing digital entertainment platform, and Geo Super, the nation’s #1 sports broadcaster, have announced a long-term strategic partnership that will forever change how fans watch, experience, and engage with sports.
The collaboration combines Geo Super’s extensive broadcast reach with myco’s growing digital ecosystem and exclusive global content rights. Together, they aim to make sports more accessible, interactive, and rewarding for fans — whether they tune in on TV or stream online.
Through this partnership, viewers will enjoy premium international and local sports coverage with a seamless experience between TV and digital. It will also open new opportunities for brands and sponsors to engage fans across multiple touchpoints.
myco currently holds exclusive TV and digital rights for several global sporting properties, including: English Premier League (EPL), Wimbledon, World Squash events, Zimbabwe Cricket Board fixtures, PSA Squash, Karate Combat, and Formula E Racing, among others. These rights will continue to be a major part of the partnership’s content offering.
Speaking about the partnership, Umair Masoom, Founder and MD Myco said, “This partnership is about uniting audiences across screens. We’re building a bridge between television and digital to bring fans closer to the action they love.”
Together, myco and Geo Super are setting the stage for a more connected, inclusive, and exciting future for sports entertainment in Pakistan.