A Rivian R1S electric vehicle (EV) at a dealership and service center in San Francisco, California, US, on Tuesday, June 3, 2025.
David Paul Morris | Bloomberg | Getty Images
DETROIT – Rivian Automotive[1] reportedly plans to lay off more than 600 people as the all-electric vehicle maker faces growing market challenges.
The Wall Street Journal, which first reported the plans,[2] said the layoffs will affect roughly 4% of the company’s workers. Rivian had just under 15,000 employees at the end of last year.
A source familiar with the plans confirmed the layoffs to CNBC and said additional details are set to be shared with employees Thursday.
Rivian and other EV manufacturers are increasingly facing a more challenging market than they did in recent years amid changing regulations under the Trump administration, including the elimination[3] of a $7,500 federal incentive for purchasing an EV.
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References
- ^ Rivian Automotive (www.cnbc.com)
- ^ first reported the plans, (www.wsj.com)
- ^ elimination (www.cnbc.com)